I'm a formerly incarcerated tech leader, photographer, creator, and advocate for second chances. (lately I've been getting into democratizing AI)
To measure top-of-funnel growth effectively, I've developed a strategy focusing on three key metrics: New Developer Acquisition, Activation Rate, and Time-to-Value. This approach provides insights into developer reach, engagement, and value discovery while aligning efforts across marketing, develope...
Discover how systems thinking and recognizing invisible work can transform DevRel teams. Learn to improve reporting, refine roles, and create aligned career paths for greater impact.
Discover how the 'Drop, Defer, Delegate' method can transform your decision-making process. Learn to prioritize effectively and boost productivity in fast-paced environments.
As developer advocates, avoid becoming extensions of other teams by closely learning metrics: the different types you'll encounter and when to use them, which are trusted and untrusted, and how to build them effectively to support your team's goals.
Over the last three months, we've been developing a framework at Apollo called DX Audits to help us identify, document, report, and address product friction. It was getting difficult to scale this part of developer advocacy so we came up with a framework and this post covers our experience with it a...
Have you ever felt overwhelmed by the idea of having to create that next blog post or YouTube video? Do you find yourself unable to finish things because you're not quite sure when to call it done? Are you adjusting your outlines or talking points on the fly? Learn how to create content more effecti...
Getting buy-in as a developer advocate is a unique challenge. We usually are not the owners or even direct contributors to what we're trying to change. Instead, we represent this bizarre ephemeral thing called a "community." In this post, I'll cover what buy-in is, how it applies to developer advoca...
Whether we're trying to get buy-in internally or working on collaborations externally, we're generally in the business of asking. Learn how to get better results from your requests by rethinking the nature of relationships and following the three Rs of asking for things: Recognition, Request, and Re...