I'm a formerly incarcerated tech leader, photographer, creator, and advocate for second chances. (lately I've been getting into democratizing AI)
Learn how user frustration drives B2B SaaS disruption through Jobs to be Done, Frustration Coalition Risk, and Blue Ocean Strategy—and why AI makes every incumbent vulnerable.
The Sentiment-Inertia Index (Sii): A quantifiable metric that measures trapped user frustration in B2B SaaS. When NPS drops but churn stays flat, Sii = (100-NPS)/Churn reveals the accumulating pressure that predicts competitive displacement before revenue impact.
Learn how frustrated users organize into coalitions that drive mass B2B SaaS churn. Discover early warning signs and prevention strategies before customers leave.
As developer advocates, avoid becoming extensions of other teams by closely learning metrics: the different types you'll encounter and when to use them, which are trusted and untrusted, and how to build them effectively to support your team's goals.
Over the last three months, we've been developing a framework at Apollo called DX Audits to help us identify, document, report, and address product friction. It was getting difficult to scale this part of developer advocacy so we came up with a framework and this post covers our experience with it a...
Have you ever felt overwhelmed by the idea of having to create that next blog post or YouTube video? Do you find yourself unable to finish things because you're not quite sure when to call it done? Are you adjusting your outlines or talking points on the fly? Learn how to create content more effecti...
Getting buy-in as a developer advocate is a unique challenge. We usually are not the owners or even direct contributors to what we're trying to change. Instead, we represent this bizarre ephemeral thing called a "community." In this post, I'll cover what buy-in is, how it applies to developer advoca...
Whether we're trying to get buy-in internally or working on collaborations externally, we're generally in the business of asking. Learn how to get better results from your requests by rethinking the nature of relationships and following the three Rs of asking for things: Recognition, Request, and Re...